Archive for the ‘Phil On CRM’ Category

5 Crimes of Customer Care

It’s not corporate espionage, but the way some businesses treat their customers can seem downright criminal. In the age of the Internet, customer support should be everyone’s concern. Failing to take it seriously can result in catastrophe for your brand. (Just ask this guy!) Consider this: At any given moment a significant percentage of a […]

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6 Ways to Handle Negative Online Reviews

OPEN Forum Message Before 2008, the name Yelp meant nothing to small-business owner Merrily Rocco. That year, a prospective client expressed concern about two negative reviews posted to the user review site by former customers regarding her Lake Tahoe wedding design firm, Merrily Wed. Shocked by the news that there were any negative reviews at all, Rocco […]

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Mascots Are Brands’ Best Social-Media Accessories

Charlie the Tuna earned a new catchphrase. Spam spawned Sir Can-A-Lot. MM’s Ms. Brown runs her own Pandora channel. And Captain Morgan made his TV debut. Brand mascots are rebounding as marketers redeploy old characters in new ways, create fresh ones from scratch and use digital media to spin out rich storylines not possible in […]

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11 Evernote Tools That Boost Productivity

OPEN Forum Message Evernote is a popular Web-based tool that serves as an online notebook to let you capture just about everything in your business and personal life. Many people use it to capture and store files, notes, photos, music and more in one central place across devices. Guy Kawasaki wrote an article in 2009 […]

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3 Ways Small Businesses Can Maximize Twitter

January 3, 2012 OPEN Forum Message What’s your New Year’s resolution for your business? “Your business needs to be on Twitter.” It seems like all the small-business-marketing publications tell you to do it. But how will Twitter help you improve your small, local business? Twitter seems like the realm of celebrities, the media and businesses […]

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You Need Better Content, Not More

In a world drowning in content, the secret to success is not more content marketing – it’s better content.

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Marketing’s Biggest Social-Media Blunders of 2011

These are just some of the social media blunders of 2011. What’s on the horizon for 2012, hard telling but you can be sure as social media expands; so will the blunders, gaffs and probably the resignations of many high profile individuals.

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12 Holiday Gift Ideas for Marketers

12 Holiday Gift Ideas for Marketers The holidays are practically here and to avoid accidentally “bah-humbugging” the marketers in your life here are a few hot items you might find on their holiday wish list. 1. Premium Evernote Subscription: Manage all your ideas, tasks, collaborations, to-do lists and more without limits with a $45 annual […]

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Crowdfunding Lights Up A New Social Venture

December 20, 2011 OPEN Forum Message Anna Stork (pictured, right) and Andrea Sreshta (pictured, left) were second-year students at the Columbia Graduate School of Architecture in January of 2010 when a powerful earthquake killed 230,000 people in Haiti, injured more than 300,000 and displaced over 1.5 million.  “The professor in our design studio immediately decided […]

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3 Ways To Build Magnificent Products

December 9, 2011 OPEN Forum Message OPEN Forum on LinkedIn Today Access the best of OPEN Forum right from your LinkedIn homepage. Follow us now Here’s a truth that won’t surprise you: Businesses that make sales stay in business longer than those that don’t. So if sales are the goal, then how do you make […]

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