It’s not corporate espionage, but the way some businesses treat their customers can seem downright criminal. In the age of the Internet, customer support should be everyone’s concern. Failing to take it seriously can result in catastrophe for your brand. (Just ask this guy!) Consider this: At any given moment a significant percentage of a […]
Archive for the ‘Phil On CRM’ Category
OPEN Forum Message Before 2008, the name Yelp meant nothing to small-business owner Merrily Rocco. That year, a prospective client expressed concern about two negative reviews posted to the user review site by former customers regarding her Lake Tahoe wedding design firm, Merrily Wed. Shocked by the news that there were any negative reviews at all, Rocco […]
OPEN Forum Message Evernote is a popular Web-based tool that serves as an online notebook to let you capture just about everything in your business and personal life. Many people use it to capture and store files, notes, photos, music and more in one central place across devices. Guy Kawasaki wrote an article in 2009 […]
In a world drowning in content, the secret to success is not more content marketing – it’s better content.
12 Holiday Gift Ideas for Marketers The holidays are practically here and to avoid accidentally “bah-humbugging” the marketers in your life here are a few hot items you might find on their holiday wish list. 1. Premium Evernote Subscription: Manage all your ideas, tasks, collaborations, to-do lists and more without limits with a $45 annual […]
December 20, 2011 OPEN Forum Message Anna Stork (pictured, right) and Andrea Sreshta (pictured, left) were second-year students at the Columbia Graduate School of Architecture in January of 2010 when a powerful earthquake killed 230,000 people in Haiti, injured more than 300,000 and displaced over 1.5 million. “The professor in our design studio immediately decided […]
December 9, 2011 OPEN Forum Message OPEN Forum on LinkedIn Today Access the best of OPEN Forum right from your LinkedIn homepage. Follow us now Here’s a truth that won’t surprise you: Businesses that make sales stay in business longer than those that don’t. So if sales are the goal, then how do you make […]