Archive for the ‘Phil On Sales’ Category

Simple Math That Will Close Deals

During any sales process, there is always a point in time when you need to discuss price.  Hopefully you have previously discussed the general price range to make sure that you and your potential customer are at least within the same general range.  But at some point you need to prepare the actual price quote. [...]

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How Businesses Can Use ThinkNear to Target Customers

OPEN Forum Message ThinkNear is a hyperlocal platform that small businesses can use to help fill empty seats during off-peak periods. Using a special algorithm that takes foot traffic, weather and current inventory into account, ThinkNear is able to pinpoint the exact days and times when limited-time discounts and promotions will be most effective for [...]

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Should You Join Google+?

OPEN Forum Message Make no mistake: Google+ is growing more rapidly than Facebook and Twitter combined. But should you join the millions upon millions of users in their circles? Guy Kawasaki is a fan, and his new book, What the Plus!, may help shed some light. Here, Kawasaki explains some of the reasons why he [...]

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Mascots Are Brands’ Best Social-Media Accessories

Charlie the Tuna earned a new catchphrase. Spam spawned Sir Can-A-Lot. MM’s Ms. Brown runs her own Pandora channel. And Captain Morgan made his TV debut. Brand mascots are rebounding as marketers redeploy old characters in new ways, create fresh ones from scratch and use digital media to spin out rich storylines not possible in [...]

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Using Mobile Devices to Fuel Sales

OPEN Forum Message Small businesses are taking advantage of Americans’ addiction to mobile technology by using smartphones and tablets to compete in new ways. Many small businesses are leveraging mobile apps to bolster sales and increase revenue. The adoption of smartphones and tablets has risen among small-business owners within the last year, according to an ATT poll released recently. [...]

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3 Ways Small Businesses Can Maximize Twitter

January 3, 2012 OPEN Forum Message What’s your New Year’s resolution for your business? “Your business needs to be on Twitter.” It seems like all the small-business-marketing publications tell you to do it. But how will Twitter help you improve your small, local business? Twitter seems like the realm of celebrities, the media and businesses [...]

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You Need Better Content, Not More

In a world drowning in content, the secret to success is not more content marketing – it’s better content.

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Marketing’s Biggest Social-Media Blunders of 2011

These are just some of the social media blunders of 2011. What’s on the horizon for 2012, hard telling but you can be sure as social media expands; so will the blunders, gaffs and probably the resignations of many high profile individuals.

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8 Simple Digital Tools For Scanning Documents

December 19, 2011 OPEN Forum Message Small business and startup employees are constantly on the go. They need quick, mobile solutions for scanning, storing, organizing and sharing important documents. Eager to empty that box full of receipts? Looking for an easy and secure way to send signed documents? We’ve found eight apps and tools that [...]

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12 Holiday Gift Ideas for Marketers

12 Holiday Gift Ideas for Marketers The holidays are practically here and to avoid accidentally “bah-humbugging” the marketers in your life here are a few hot items you might find on their holiday wish list. 1. Premium Evernote Subscription: Manage all your ideas, tasks, collaborations, to-do lists and more without limits with a $45 annual [...]

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