Today, a week after Yahoo announced layoffs of 2,000, CEO Scott Thompson articulated the seeds of a new vision for Yahoo along with a streamlined organizational chart in a staff memo and company-wide meeting. He also announced an interim CMO, former Young Rubicam exec Penny Baldwin, who replaces Elisa Steele. Responsible for Yahoo’s “It’s You” [...]
Posts Tagged ‘crisis’
Yahoo CEO’s New Vision Begins to Take Form
April 11th, 2012 
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Posted in Blog, Phil On Business 
Tags: Business Development, crisis, crisis management 
No Comments »6 Ways to Handle Negative Online Reviews
March 30th, 2012 RSS Feed OPEN Forum Message Before 2008, the name Yelp meant nothing to small-business owner Merrily Rocco. That year, a prospective client expressed concern about two negative reviews posted to the user review site by former customers regarding her Lake Tahoe wedding design firm, Merrily Wed. Shocked by the news that there were any negative reviews at all, Rocco [...]
Posted in Blog, Phil On CRM, Phil On Marketing Tags: brand, branding, crisis, crisis management, CRM, customer, customer service No Comments »Much Ado About Reebok’s Ad
March 23rd, 2012 Phil My overall opinion that much too much has been made of the Reebok Ad which appeared in 85 German Health Clubs and has since been taken down.
Posted in Blog, Featured, Phil On Business, Phil On Marketing Tags: Advertsing, brand, branding, crisis, crisis management, facebook, Google+, Marketing, posting, pr, Reebok, social media, tweet, twitter, viral, youtube No Comments »Marketing’s Biggest Social-Media Blunders of 2011
December 20th, 2011 RSS Feed These are just some of the social media blunders of 2011. What’s on the horizon for 2012, hard telling but you can be sure as social media expands; so will the blunders, gaffs and probably the resignations of many high profile individuals.
Posted in Blog, Featured, Phil On Business, Phil On CRM, Phil On Marketing, Phil On Sales Tags: brand, branding, crisis, crisis management, CRM, customer, customer service, facebook, linkedin, Marketing, posting, pr, social media, tweet, twitter, viral, youtube No Comments »
