Posts Tagged ‘crisis’

Yahoo CEO’s New Vision Begins to Take Form

Today, a week after Yahoo announced layoffs of 2,000, CEO Scott Thompson articulated the seeds of a new vision for Yahoo along with a streamlined organizational chart in a staff memo and company-wide meeting. He also announced an interim CMO, former Young Rubicam exec Penny Baldwin, who replaces Elisa Steele. Responsible for Yahoo’s “It’s You” […]


6 Ways to Handle Negative Online Reviews

OPEN Forum Message Before 2008, the name Yelp meant nothing to small-business owner Merrily Rocco. That year, a prospective client expressed concern about two negative reviews posted to the user review site by former customers regarding her Lake Tahoe wedding design firm, Merrily Wed. Shocked by the news that there were any negative reviews at all, Rocco […]


Much Ado About Reebok’s Ad

My overall opinion that much too much has been made of the Reebok Ad which appeared in 85 German Health Clubs and has since been taken down.


Marketing’s Biggest Social-Media Blunders of 2011

These are just some of the social media blunders of 2011. What’s on the horizon for 2012, hard telling but you can be sure as social media expands; so will the blunders, gaffs and probably the resignations of many high profile individuals.

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