It’s not corporate espionage, but the way some businesses treat their customers can seem downright criminal. In the age of the Internet, customer support should be everyone’s concern. Failing to take it seriously can result in catastrophe for your brand. (Just ask this guy!) Consider this: At any given moment a significant percentage of a [...]
Posts Tagged ‘CRM’
6 Ways to Handle Negative Online Reviews
March 30th, 2012 
RSS Feed OPEN Forum Message Before 2008, the name Yelp meant nothing to small-business owner Merrily Rocco. That year, a prospective client expressed concern about two negative reviews posted to the user review site by former customers regarding her Lake Tahoe wedding design firm, Merrily Wed. Shocked by the news that there were any negative reviews at all, Rocco [...]
Posted in Blog, Phil On CRM, Phil On Marketing 
Tags: brand, branding, crisis, crisis management, CRM, customer, customer service 
No Comments »You Need Better Content, Not More
December 23rd, 2011 RSS Feed In a world drowning in content, the secret to success is not more content marketing – it’s better content.
Posted in Blog, Featured, Phil On Business, Phil On CRM, Phil On Marketing, Phil On Sales Tags: brand, branding, Business Development, content, CRM, customer, customer service, Marketing, Sales No Comments »Marketing’s Biggest Social-Media Blunders of 2011
December 20th, 2011 RSS Feed These are just some of the social media blunders of 2011. What’s on the horizon for 2012, hard telling but you can be sure as social media expands; so will the blunders, gaffs and probably the resignations of many high profile individuals.
Posted in Blog, Featured, Phil On Business, Phil On CRM, Phil On Marketing, Phil On Sales Tags: brand, branding, crisis, crisis management, CRM, customer, customer service, facebook, linkedin, Marketing, posting, pr, social media, tweet, twitter, viral, youtube No Comments »8 Simple Digital Tools For Scanning Documents
December 20th, 2011 RSS Feed December 19, 2011 OPEN Forum Message Small business and startup employees are constantly on the go. They need quick, mobile solutions for scanning, storing, organizing and sharing important documents. Eager to empty that box full of receipts? Looking for an easy and secure way to send signed documents? We’ve found eight apps and tools that [...]
Posted in Blog, Featured, Phil On Business, Phil On Marketing, Phil On Sales Tags: Applications, Business Development, CRM, Sales No Comments »Crowdfunding Lights Up A New Social Venture
December 20th, 2011 RSS Feed December 20, 2011 OPEN Forum Message Anna Stork (pictured, right) and Andrea Sreshta (pictured, left) were second-year students at the Columbia Graduate School of Architecture in January of 2010 when a powerful earthquake killed 230,000 people in Haiti, injured more than 300,000 and displaced over 1.5 million. “The professor in our design studio immediately decided [...]
Posted in Blog, Phil On Business, Phil On CRM, Phil On Marketing, Phil On Sales Tags: brand, branding, Business Development, CRM, Marketing No Comments »3 Ways To Build Magnificent Products
December 12th, 2011 RSS Feed December 9, 2011 OPEN Forum Message OPEN Forum on LinkedIn Today Access the best of OPEN Forum right from your LinkedIn homepage. Follow us now Here’s a truth that won’t surprise you: Businesses that make sales stay in business longer than those that don’t. So if sales are the goal, then how do you make [...]
Posted in Blog, Featured, Phil On Business, Phil On CRM, Phil On Marketing, Phil On Sales Tags: Business Development, CRM, Marketing, Sales No Comments »
